Shoppers are increasingly going to search engines such as Google to research items and find deals. How does a small online retailer attract the attention of search engines to drive traffic to their websites? In today's issue, ecommerce consultant Trevor Ginn takes a look at one of the ways to improve your placement in search results: building quality links to your website.
In today's interview with Nate Gilmore, Vice President of Marketing and Business Development at Shipwire Fulfillment, he shares advice about outsourcing and when it makes sense to use a service to store and fulfill products, as well as what you should look for when seeking a fulfillment partner.
Also in today's issue, I discuss some of the trends I saw at the National Retail Federation's recent Shop.org Summit, along with links to podcast interviews and coverage of the event.
I attended the keynote addresses given by the CEOs of Macy's and eBay. While their business are different, both CEOs see big potential in shopping via mobile devices such as the iPhone.
It's important to remember that mobile doesn't necessarily make the ecommerce pie bigger. Just as when ecommerce itself came along, the value proposition of mobile commerce is convenience. It's good to see companies making it easier for consumers to shop in new ways, and it's interesting to ponder whether an "Amazon.com" of mobile commerce will come along and take current retailers by surprise.
A final note. If you sell on eBay, please take the AuctionBytes survey about eBay's recent changes to search and its new Top Rated Seller program. There are 22 questions and it takes about 5 minutes to complete. The survey results will be published in AuctionBytes.com. Link to survey .
