EcommerceBytes Insider Editorial
Read the run down of today's EcommerceBytes Insider line-up, which includes successful email marketing and the fundamentals of up-selling and cross-selling to increase your average order size, and learn about our survey on multi-channel selling behavior.
Online Merchants Utilize Cross-Sell Merchandising Techniques
When shoppers place an item in the shopping cart on your website, or on a marketplace like Amazon, you should be trying to get them to add additional items to their cart. Buying a frying pan? Maybe you need a spatula, too! This is called cross-selling, and for Internet retailers, it begins with structured data. Ali Jepsen, Infopia's Director of Professional Services, explains how online merchants can optimize their listings to take advantage of cross-selling opportunities.
Key Things Every Merchant Should Know about Email Marketing
EcommerceBytes Insider sat down with Julie Niehoff, Constant Contact's Regional Development Director for Texas, to get some inside tips on how to make the most of email marketing for online merchants. Julie specializes in helping small businesses, associations and organizations utilize technology as a part of their marketing plan, as well as build effective relationships with their customer and member base.
Introducing EcommerceBytes Insider!
EcommerceBytes Insider brings you articles about successful online
selling - directly from the insiders. Learn from the companies that
provide services and tools to clients as they share their firsthand
observations of what works and doesn't work for the merchants they
work with every day. EcommerceBytes Insider picks their brains and
brings you advice to help you succeed in your business.
EcommerceBytes Insider covers product sourcing, shipping &
fulfillment, ecommerce web-hosting, website design, global trading,
Internet and email marketing, search engine optimization, payment
processing, analytics, inventory management, customer service,...in
fact, everything you need to know about multi-channel selling!
