Are you doing all you can to market your online store? AuctionBytes conducted a survey to learn more about multi-channel selling behavior and found that 58 percent of respondents included marketing inserts with orders to customers, and 32 percent of respondents regularly send emails to past buyers. Assuming you provide good products and good service, your past customers already have established trust with you. Reminding them to buy from you again makes good business sense - customer retention is easier and cheaper than finding brand new customers.
Another takeaway from the survey is that merchants have different pricing strategies on the different venues on which they sell. Sellers are more likely to sell items at a higher price on Amazon and eBay, and at a lower price on their own website, online storefront or offline venue.
The survey results were published online in this AuctionBytes Newsflash article, and you can hear a discussion of the results and other ecommerce trends on StartupNation's Tips for Entrepreneurs podcast.
Search engine guru Danny Sullivan launched one of the most successful conferences for Internet marketers and now runs Search Engine Land. In today's issue, Danny shares his tips on search engine optimization for online merchants, including the advice to "go beyond selling" - you'll definitely want to read what he has to say.
I've been using Twitter to link to news stories about ecommerce - you can find me under the Twitter name AuctionBytes. But can "micro-blogging" on Twitter help your retail business? You might be surprised to hear what consultant and ecommerce expert Lisa Suttora has to say in today's lineup.
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